Link Building For SEO: How To Do It Right
If you want to rank a website on Google in 2021, you can’t ignore the importance of link building and the need to come up with a solid strategy to help you get high-quality links. In fact, links are still one of the three most important ranking factors out there.
With that said, whether you’re an SEO beginner learning how to link for the first time or you’ve been doing it for years and just want to find new tactics that still work, there are literally dozens of approaches you can take.
In this guide, you’ll learn how to build links with strategies that are still effective, and that will help you get those high-ranking positions.
What is Link Building and How It is Important For SEO?
Link building is a key part of any successful SEO strategy that involves getting other websites to link to yours — When website A links to website B, it s a strong hint to Google’s algorithm that it deserves to rank higher for relevant keywords, and you might hear these referred to as inbound links, backlinks, external links, or, quite simply, just links.
However, the main reasons why you should ensure that you are putting a strong focus on link building like SEO are:
- You will rank higher on Google ( SERPs ) and other search engines.
- Google will find new pages on your site faster.
- You’ll enjoy increased credibility and trustworthiness as a business.
- You could benefit from targeted referral traffic.
You can’t ignore link building, and you need to make sure you implement tactics that give you a competitive advantage.
Link Building Strategies You Need to Know in 2021
To create the right links that really have a positive impact on your organic rankings and traffic, you need to make sure that you are using the correct strategy.
Applied to link building, different strategies often balance different levels of effort and resources with the potential rewards and benefits (i.e. the more difficult a tactic is to implement, the better results you will see, as it is more difficult for competitors to do the same). , as well as the level of risk surrounding algorithmic or manual actions taken by Google.
Explore what five different strategies look like before diving deep into the tactics, hopefully introducing you to some new ways to build great links.
- Quick-Win Link Building
- Traditional Link Building
- Link Earning
- Paid Link Building
- Black Hat Link Building
Broken Link Building
One proven link building tactic that is really easy to get started that can generate quick results is broken link building.
A really quick way to do this is to monitor your competitors’ backlink profile for broken links, and you can learn how to do this with SEMrush’s backlink auditing tool in this guide to find a competitor’s broken backlinks.
Go Ahead and Start Building Better Links!
If you’ve never made links before, hopefully, you are now eager to get started and keen to get your first link. If you’ve experienced in link building for years, hopefully, you’ve been inspired to try a new tactic.
Now that you’ve been detailed perception into the link building tactics that work and those that don’t in 2021, it’s time to get started.