Instagram Reels: A New Era in Digital Marketing
Instagram Reels is a content setup that allows you to produce and share 15-second videos with others in a new dedicated Feed on the Explore page. A trial by Facebook aimed at short-form video creation is particularly popular for Gen Z.
First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.
So, what is Instagram Reels? How can you, as a brand, use it in your marketing strategy? So in this blog, we have answers to all of your questions below.
What is Instagram Reels?
Much like TikTok, IG Reels offers you a set of artistic tools to create fun, engaging short videos for your Instagram account. Record and edit 15-second multi-clip Reels videos with audio, text, special effects, and stickers, then share them with your IG Fans.
If TikTok has the “For You” page, IG gives Reels a dedicated landing point at the top of the Explore page. Just hit the first reel at the top, and you can reach the Reels feed. From here, you’ll see Reels from famous and trending accounts on Instagram.
Ways to Use Instagram Reels for Business
When Instagram Stories was first launched in 2016, it was called a Snapchat clone. But Instagram Stories quickly surpassed Snapchat in daily users and has become an efficient channel for brands to build their audience.
With that in mind, brands should grab the possibility to be the first creators on Instagram Reels and engage a new kind of conversation—people who prefer quick-and-easily-digestible content.
Here are 4 ways you can use Instagram Reels in your social media marketing strategy:
- Reuse Tik Tok videos
If you’ve posted your content on TikTok, think about reusing them for Reels. By reusing TikTok videos, you can either bring your supporters—who haven’t used TikTok—a new type of content or help to show your content to new audiences.
- Share Educational Content
Producing educational content is a great way to start on Reels. Be it Top 5 food recipes, educational tips, or 5 tips for styling a skirt—there are so many things to share with your fans that can help them learn a new talent.
- Showcase Products
Reels are located on the Explore page, meaning Ig users who don’t follow you will see your content—this is gold! But because it isn’t clear how the Instagram Reels algorithm runs just yet, you should use hashtags, text overlay, or detailed captions to let Instagram know what you’re talking about.
- Share behind-the-scenes Content
Behind-the-scenes videos help your Ig followers understand who you are and why you’re selling those products. It’s personable, it grows trust, and it builds connections. Be honest, and don’t turn your videos into overt advertisements! Try and maintain the equivalent level of authenticity in your reels. Focus on innovation and fun, rather than the quality of your videos. Doing this will lead to high engagement for your Reels videos.
Are you ready to try Instagram Reels?
Being the top digital marketer, we believe it can be too early to say Instagram Reels will be successful as its predecessor of stories. But one thing for sure is that it gives you a new way to create more compelling content, better appreciate your followers, and increase your influence on Instagram. So, just give it a try.