Different Ways to Boost Your Presence Through Visual Marketing
Marketers have long been speaking about the power of visual content, both for bringing attention and for engaging your audience.
Yet, with the evolution of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a nice-to-have and became a must-have.
Without high-quality content marketing strategy, there is no brand appearance on some of the most important platforms, including Instagram and Pinterest. While you can promote links and text on those networks, but non-visual content is likely to go unnoticed.
While the video is important, publishing videos is not going to be enough. Every other brand is doing that, and the consumer’s eye is pretty used to bright, flashy images by this point.
What you need is to stand out — which is getting more and more challenging in our era of the visual web.
So what can you do to adopt a more effective visual marketing strategy?
It’s all about imagination and experimentation, but here are a few ideas to get you started:
Turn Your Social Media Images into Artwork
Make your social media images impossible to miss: Well, it does sound simple, and it will boost your content performance – but how exactly can we do that?
Luckily, there are tools for that, so it’s also quite doable.
Quick art by Lightricks is my recent discovery. The app allows you to apply creative patterns, filters, and effects to create memorable visual content that is impossible to miss:
My favorite thing about this specific app is that it is wildly easy to use. You don’t spend hours thinking out any super-advanced photo-editing tools, like layers or mask tools, but the result is always unique and creative. Also, it is free.
Brand Your Images Well
People are highly visual. Our brain relies on pictures and visualizations, which makes visual marketing so effective.
When we think, we tend to picture things. Our brain easily brings up colors and shapes, rather than text or numbers. We visualize associations and bonds among different concepts and entities.
Through the invention of visual connotations, images make any information more interesting, and this is where the real power of visual marketing lies…
Visual content makes your brand more famous and recognizable, which, in the long run, brings better click-through and higher conversions.
Branding your visuals is an important step – but one not to be taken carelessly. You do want people to know your brand just through your assets – and yet you cannot make your images all about you, as your viewers will quickly lose interest.
If you are looking for some instances of effective, check out the Instagram account of Boxed Water. They turn each image into a story that tells the same narrative: “Life is good and nature is awesome so long as you save this planet”
Repurpose Your Images Everywhere
With your branding being consistent from asset to asset, bring your plan to the next level: Attach all your channels with each asset.
This is a great way to create that “My brand is everywhere” vision which ensures your audience identifies you well: Your client sees your image on Facebook, clicks your link, sees the same (or similar) image on your site, and finally sees it again when searching Google (and that’s where they can no longer resist).
To build this #beeverywhere strategy, carefully use the same images and visual elements everywhere. For example, Leadpages features matching visual elements (visual identities) on their Ig feed and their website:
Bonus: Embrace Visual Advertising
You need to create effective visuals, brand them in a non-intrusive way, barter them across multiple channels, and then start spending in visual advertising.
Luckly, you have quite a few options, including:
- Instagram ads
- Pinterest ads
- Facebook ads
- TikTok ads
Also emerging are more innovative options like Unsplash advertising that focus on shifting brand knowledge and building brand connections rather than clicks and views.
Visual marketing can increase the performance of many – if not all – other promotional tactics you are currently executing, including content marketing, traffic generation, SEO (or rather on – SERP marketing), etc.
The best part about digital marketing– in my view – You always have to be innovating, trying new tools, and exploring new tactics to stay ahead – or at least alongside your niche.